It’s amazing how ads work.  Some are so effective and can really sell their product, others cannot.  One commercial in particular has the most effect on myself.  That commercial would be the Kit Kat commercials. ( )  These commercials always leave me wanting to go get a Kit Kat bar, craving one until such a time arises where I can finally snack on its deliciousness.  I find it very interesting, however, that in these commercials, there is no talking, they do not say their slogan, go on about how it will make you happy if you have one, it is not like other commercials for chocolate bars.  In these all they do is creatively make their jiggle through the cracking/snaking of the Kit Kat, the “yummy” noises of people, and other objects around them.  Nothing is truly said.  And yet, every single time I see or even hear those commercials, I have the need for a Kit Kat bar.  They got me.  I cannot figure out how though.  Other than great marketing and advertising, I do not know how it is that the simple jingle makes me want to buy their product.  Maybe I am drawn to the familiar jingle, or perhaps it is simply the physiological need that I am craving the mouth watering candy.  Either way, they have me in their power, for I am weak to their enticing advertisement.

The Advertisers Found My Weakness


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