It’s amazing how ads work. Some are so effective and can really sell their product, others cannot. One commercial in particular has the most effect on myself. That commercial would be the Kit Kat commercials. ( http://www.youtube.com/watch?v=e_OWglaiYXY ) These commercials always leave me wanting to go get a Kit Kat bar, craving one until such a time arises where I can finally snack on its deliciousness. I find it very interesting, however, that in these commercials, there is no talking, they do not say their slogan, go on about how it will make you happy if you have one, it is not like other commercials for chocolate bars. In these all they do is creatively make their jiggle through the cracking/snaking of the Kit Kat, the “yummy” noises of people, and other objects around them. Nothing is truly said. And yet, every single time I see or even hear those commercials, I have the need for a Kit Kat bar. They got me. I cannot figure out how though. Other than great marketing and advertising, I do not know how it is that the simple jingle makes me want to buy their product. Maybe I am drawn to the familiar jingle, or perhaps it is simply the physiological need that I am craving the mouth watering candy. Either way, they have me in their power, for I am weak to their enticing advertisement.
So in today’s society commercials are always trying to get our attention. They have only 30 seconds to a minute to grab our attention or keep us interested in their product. Every commercial has its own appeal in order to get our attention. One night my mom and I stumbled across this commercial http://www.youtube.com/watch?v=rIDaX0eMeIk and we got to talking about it. She had made the comment that that particular commercial would not get her to buy that product. When I asked why she responded that because it did not make her want to get Oreos and that it was a waste of money on the commercial because it was not even funny or enticing. I had said that they had made that commercial for entertainment and so that when you came across Oreos you would remember that funny commercial. Also that you would want to buy them because you would want to see if you liked the cream or the cookie better and possibly ask your friends which they liked as well. It was interesting to find that the commercial did not appeal to my mom, but my brother and I thought it was really funny. I then told my mom they probably were not even targeting older adults but more teenagers and kids with this advertisement. Overall, it was a very interesting conversation, especially because it had to do with what we are talking about in class.